24直播网 10月09日讯 10月9日,24直播网报道,足球财经专家Chris Weatherspoon在The Athletic撰文,深入剖析曼城商业营收。他指出,多项财务指标揭示,曼城的真实经济状况远逊于公开数据。自2011-12赛季首次跻身欧冠以来,球队从未缺席,但背后的财务压力不容忽视。
10月9日,24直播网报道,足球财经专家Chris Weatherspoon在The Athletic撰文,深入剖析了曼城的经济收益状况,揭示出其实际财务表现远逊于公开报告所显示。
Since making their maiden appearance in the Champions League during the 2011-12 season, Manchester City has maintained a consistent presence. Throughout the subsequent seven campaigns up to 2018, the club has amassed a staggering 277 million pounds in prize money from UEFA competitions, a figure that places them ahead of every English club and second only to five international giants across the continent.
By the conclusion of the 2017-18 season, Manchester City's broadcasting revenue soared past 200 million pounds, a feat attributed entirely to their exceptional on-field achievements. In stark contrast, Everton, who were in a fierce battle for rankings with Manchester City at the time of the latter's acquisition, only garnered a broadcasting income that was a staggering 70 million pounds less than that of Manchester City.
尽管曼城若能成功上诉并证实其与阿布扎比的关联赞助价值符合规定,然而,与同行业其他俱乐部的横向比较来看,这些资金仍显得异常庞大。在2017-18赛季,曼城通过其与阿布扎比关联企业的合作,实现了高达1.46亿英镑的商业收入,这一数额占其整体商业收入的63%。尽管这一比例相较于2012-13赛季的85%有所减少,但它也揭示了俱乐部从非阿布扎比来源获得收入的显著提升。
Since 2009, Etihad Airways has consistently held the prime spot on the front of Manchester City's jersey, yet the brand occupying the space above has undergone numerous transformations. When Yeezy's annual 6 million pound sponsorship deal expired in 2013, Nike stepped in, doubling the sponsorship fee. A report by UEFA post-2024 revealed that during the 2013-14 season, Manchester City secured a sponsorship payment of 15 million euros from Nike.
尽管球衣赞助为曼城带来的收入翻了一番,然而,在2014年这一数额仅位列第18(若将商品销售整体考虑,排名可能更低),其球衣及附属商品销售额与拜仁相比少了近1亿英镑,与皇马相比差距达到6500万英镑,并且仅是曼联的1/5。尽管球衣赞助收入并未成为亮点,但在2013-14赛季,曼城在全球范围内的商业总收入仍然高居第五位。
在对比数据中,利物浦在该赛季的球衣销售收入超出曼城4000万英镑,然而,在总商业收入方面,利物浦却落后于曼城超过6000万英镑。这一差距凸显了曼城在非球衣类商业收入方面的强大实力,与利物浦相比,曼城多出了整整1亿英镑。正是在那一赛季,曼城凭借阿布扎比赞助商的大力支持,收入高达1.275亿英镑,并在英超联赛中击败利物浦,成功登顶。
在2019年,曼城实现了赞助商的更迭,由耐克转投彪马的怀抱,此举导致赞助费用实现了显著增长。这一变化在2025年7月签署了一份价值高达1亿英镑的年度赞助合同之前便已初露端倪,凸显了他们之前的赞助费用与行业标准相比存在较大差距。进入2024-25赛季,曼城从球衣赞助中获得的收入达到了7140万英镑,这一数字仅为曼联的一半。
尽管在战绩和商业运营的多个层面,曼城已经全面超越了曼联,但在球衣和周边产品的总销售额上,仍有超过10支球会位居曼城之上。最近,曼城在商业收入方面的增长遭遇了停滞,与此同时,皇马和巴塞罗那等顶级俱乐部仍在稳步提升其收入水平。
Upon the absence of deficit restrictions, Manchester City revealed a substantial loss of 93 million pounds during the initial season under the ownership of the Abu Dhabi group. However, following a nadir of 197 million pounds in the 2010-11 season, the club's financial health underwent a marked improvement starting from the 2012-13 season, when the UEFA Financial Fair Play (FFP) regulations were fully enforced. By the 2014-15 season, the team had successfully turned a profit.
在2024-25赛季,曼城遭受了1000万英镑的净亏损,这是该俱乐部自2013年以来首次未能实现盈利,而前一次亏损则是在新冠疫情引发的财务困境中出现的。然而,若将8.552亿英镑的虚报收入从计算中剔除,曼城的实际财务状况将显得更加严峻。据此,原本的1.97亿英镑亏损将增至2.26亿英镑,而2012-13赛季所记录的4700万英镑税前亏损实际上掩盖了高达1.82亿英镑的巨额赤字。
In January 2013, upon the establishment of City Football Group (CFG), considerable expenditures—predominantly salaries of employees handling Manchester City matters but employed at the group level—were legally exempted from the club's individual financial records. Even disregarding the financial misreporting issues brought to light by the recent legal dispute, it is generally acknowledged that Manchester City's actual pre-tax performance has been notably poorer than what is reflected in the club's standalone financial statements.
在对比了欧足联的规定与俱乐部的财务报告后,我们发现俱乐部所公布的业绩与实际表现存在显著差异。在2019年至2025年这四个财年期间,曼城公布的净利润总额为1.16亿英镑。然而,根据欧足联的统计数据,这一时期的实际盈利情况为净亏损1.26亿英镑,这一差距达到了2.42亿英镑。
在2009年至2018年的赛季序列中,关于曼城向欧洲足球联合会提交的最终财务盈亏的具体数额,信息并不透明。然而,经过对2014至2018年城市集团全面运营活动的深入研究,我们发现曼城向欧足联报告的薪酬总额较其内部财务记录高出8200万英镑。
综观曼城过去九年的财务报告,其税前亏损高达4.52亿英镑。然而,在近四年的财务报表中,俱乐部实现了盈利。然而,一旦将高达9.214亿英镑的财务误差和额外应由曼城承担的8200万英镑薪资支出纳入考量,其修正后的实际亏损将激增至14.55亿英镑,这一数字令人震惊。值得一提的是,在同一时间段内,英超其他所有俱乐部累计利润仅为7.3亿英镑。